Launches

Up & coming brand: Ellis Faas

Headquarters: Amsterdam, Netherlands Launch date: 2009 Price: €17.50-€65   Dutch make-up artist Ellis Faas set out to...
December 10, 2013

Up & coming brand: BeFine

Headquarters: New Jersey, US Launch date: 2006  Price: $20-$40   When creating BeFine founder and chef Florence...
December 9, 2013

Up & coming brand: Practi beauty

Headquarters: Paris, France Launch date: 2010 Price: €1.90-€5.90   Practi beauty founder Stanislas Vandier created this line...
December 9, 2013

Up & coming brand: Shiro Cosmetics

Headquarters: Oregon, US Launch date: 2010  Price: $5-$28 Founder Caitlin Johnstone’s fascination with make-up drove her create...
December 9, 2013

Up & coming brand: Tokyo Milk

Headquarters: Colorado, US Launch date: 2008 Price: $5.50-$36 Tokyo Milk founder Margot Elena has a number of...
December 9, 2013

Up & coming brand: World Wild Men

Headquarters: Paris, France Launch date: 2010 Price: €34.90-39.90     While there have been a slew of...
December 9, 2013

Up & coming brand: Puredistance

Headquarters: Groningen, Holland Launch date: 2008 Price: €165-€1,390   Luxury fragrance brand Puredistance’s focus is on quality...
December 9, 2013

Up & coming brand: Codage

Headquarters: Paris, France Launch date: 2010  Price: €30-€200     Brother and sister Julien and Amandine Azencott...
December 5, 2013

Up & coming brand: Bite Beauty

Headquarters: Ontario, Canada Launch date: 2011 Price: $18-$36     Bite Beauty is positioned as a high-performance...
December 5, 2013

Up & coming brand: Nez à Nez

Headquarters: Paris, France Launch date: 2001 Price: €96 (100ml)     French fragrance brand Nez à Nez...
December 5, 2013

Up & coming brand: Oskia

Headquarters: London, UK Launch date: 2009 Price: £29 ($48)-£74 ($121)   Husband and wife team Georgie Cleeve...
December 5, 2013

Up & coming brand: Keiko Mecheri

Headquarters: California, US Launch date: 2001 Price: $80-$115     Keiko Mecheri founded her eponymous brand with...
December 5, 2013

Puig launches Prada Candy

Puig is taking the Prada franchise in a new direction with the brand’s latest scent, Prada Candy....
December 4, 2013