Don’t miss the webinars hosted by Beauty Tech Live exhibitors on the latest products and trends in beauty tech.
The Beauty Tech Live event will run from April 12-16. The exhibitor webinars will take place next week in the event’s Engagement Lounge.
Sign up below for free to attend these not-to-be-missed sessions
Tuesday, April 13, 13:00 CET
Skincare Becomes No1: How to Personalize the Brand Experience in the Highly Competitive Beauty Industry
Hosted by Revieve
Whether you are a beauty brand, retailer, e-commerce business or digital service provider, you know that beauty is one of the most competitive industries and engaging customers in the midst of rapidly shifting trends and new product lines is truly a challenge. How can beauty providers tackle these challenges and meet the needs of today’s beauty customers? And why is personalization the new standard? Join Revieve’s webinar for an in-depth look at the future of the beauty industry, why skincare is now the most value-driven beauty category and the role of personalized digital brand experiences. Don’t miss the opportunity to be among the first to see the exciting new product announcement from Revieve!
Tuesday, April 13, 14:00 CET
Technology Serving Beauty Made in France User Experiences
Hosted by Business France
Business France, with two of its major partners Cosmetic Valley and Beauty Tech Chartres, will talk about specific French innovation technologies applied to the beauty sector, highlighted by the success stories of these five start-ups: 4.5.6, BEAUTYLITIC, Sommelier du Parfum, Beautigloo and BeautyMix.
Tuesday, April 13, 15:00 CET
Fragrance Sampling in the New Digital World
Hosted by Orlandi
Join our Engagement Lounge Session to discover our MultiScent 20™ Digital Scent Diffuser, which will be presented by Claudia Galvão, NOAR Multiscent Founder.
Tuesday, April 13, 17:30 CET
Optimizing the Customer Journey by Combining Media and Etail Data
Hosted by mmi Analytics
There is an increasing realization among our clients that to make the customer journey as seamless as possible, the disciplines of media and e-commerce must work more closely together. In this webinar, we will discuss the benefits of aligning the messages in media and on etail sites. Key topics covered: Media messaging and why it’s important; Price positioning and how you can stand out; Co-op advertising; Stock levels and missed opportunities; The importance of the product page.
Wednesday, April 14, 12:00 CET
From Lab to Field: Revolutionizing How Consumers Take Care of Their Skin At Home
Hosted by Cutitronics
Global beauty is an extremely crowded marketplace, where consumers are confused about how to choose and how to use the best products to address their personal skin concerns and deliver their desired results. Pre-digital this problem was solved by brands providing trained expertise at the physical point of consumer connection in store, spa, salon or dermatologists’ office. The recent global pandemic has brought about changes in consumer behavior and a new openness to adopt technologies that support their health and wellbeing. If you want to gain brand stand-out from your competitors, then join this informative session with Cutitronics Commercial Director, Wilma McDaniel, to discover: How you can seamlessly blend technologies into the day-to-day lives of your consumers daily skincare regimens; how to differentiate your brand offering using connected and automated formulation dispensing solutions; how to bridge the gap between clinical trials and skincare at home, extending your brand expertise and experience into consumer’s hands.
Wednesday, April 14, 14:00 CET
Innovation and Technology in the Brazilian Cosmetics, Toiletries & Fragrance Sector
Hosted by Beautycare Brazil
Brazilian Association of Cosmetics, Toiletry and Fragrance Industry, ABIHPEC, President of Scientific & Technological Council Sergio Gonçalves will present key trends in Brazil’s beauty market.
Wednesday, April 14, 17:30 CET
The Importance of Sampling and Product Trial: Online and in the New Retail Environment
Hosted by Arcade Beauty
Studies show that product samples are one of the most influential touchpoints in the beauty consumer’s path to purchase. Close to 50% of all beauty shoppers report that a free sample has led them to buy a product. Today there is an increased importance to reach your consumers wherever they are, whether that is online or off. Arcade Beauty and its in-house digital agency, Abeo, will discuss how their company develops and manufactures turnkey sampling solutions for leading brands worldwide.
Thursday, April 15, 12:00 CET
How To Sell Perfumes Online When Customers Can’t Smell!
Hosted by PERFUMIST
In less than a year, perfume sales online have doubled worldwide. One of the main challenges when it comes to selling perfumes online is that people cannot smell and therefore tend to re-purchase what they already know. Frederick Besson, Founder and CEO of PERFUMIST, the N°1 perfume advisor app and online tool in the world, will explain how to trigger more perfume sales online and convince your visitors to try out new perfumes or find the right gifts on your websites.
Thursday, April 15, 14:00 CET
DISRUPTIVE FRAGRANCE EXPERIENCES: From Contactless to Artificial Intelligence
Hosted by Scentys
Re-opening points of sale requires finding new ways to welcome customers and allow them to discover new products, with the challenge of minimizing constraints and maximizing pleasure during point-of-sale experiences. Alongside, at home, need for well-being and safe home scents, coupled with need for personalization, mobility and ways to save time, are in-depth trends that the health crisis has reinforced. After a presentation of Scentys and its expertise, we will show you our latest innovations, developed to answer these new needs. Both offer our exclusive and patented “Scentys technology.” A fragrance diffusion system with motion sensor, a perfectly adapted and aesthetically pleasing way to allow your customers to discover new fragrances with no contact required. A connected and intelligent fragrance diffusion system, entirely tailored to your specifications.