Douglas opens up online marketplace to more retailers and brands to help offset lost sales from COVID-19

Germany-based beauty retailer Douglas is to facilitate access to its online marketplace for retailers and brands in a bid to help them sell during the COVID-19 crisis.

The move aims to enable retailers and brands to offer their products online more quickly and easily and give them a wider reach to help them compensate the loss of sales as a result store closures.

Vanessa Stützle, Douglas Group evp e-commerce & CRM, commented: “Regarding the currently tense economic situation, we are offering new partners preferential conditions for the activation on our marketplace for the next three months. In doing so, we would like to make a contribution to supporting the retail industry in these difficult times”.

Through the marketplace, Douglas will expand its range from the beauty sector and related categories with products like accessories, jewelry, home decor and lifestyle.

Douglas has established a special task force for what it calls a quick and un-bureaucratic review and activation of retailers’ and brands’ offers on douglas.de. The company says the basic pre-requisite is availability of digital product data, and the ability to send products to end-consumers in Germany via mail service DHL.

Interested parties can contact the task force directly at PartnerProgram@douglas.de. Depending on the volume of inquiries, the response and review will follow as quickly as possible.

Douglas Group ceo Tina Müller said: “As an omnichannel retailer, we are able to cushion part of the impact of the suspended store business by continuing our online trading in a focused manner. Smaller retailers and brand shops often do not have this opportunity in this form. We would like to support them in offering their products to millions of consumers via our marketplace and in generating stronger sales with their product portfolio online.”

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