Monoprix opens lifestyle flagship on Champs Elysées

The 200m2 beauty area has been modeled on Monoprix’ new Beauty Drugstore concept

French retail chain Monoprix, owned by the Casino group, has opened a lifestyle store on Paris’ avenue des Champs-Elysées. The store, spread across 2,000m2 (21,528ft2) and three floors, offers a 200m2 (2,153ft2) beauty space along with apparel, gifts and homewares.

The beauty area has been modeled on Monoprix’ new Beauty Drugstore concept, and is imagined as a make-up trend workshop. The space aims to be trend-driven and accessible, with more than 300 brands and 15,000 skus.

The store has a focus on natural and organic brands as well as the beauty needs of busy city-dwellers. It also stocks exclusive brands and previews from labels such as Big Moustache, Boho and Yes To.

In terms of beauty services, Monoprix offers content and tutorials via screens in-store, a photobooth for capturing and sharing beauty looks, touch-screens with personalized skin and hair analyses as well as a sample bar, where BAs offer beauty samples based on customers’ needs.

Design-wise, the space has three complementary atmospheres, with eco-designed furniture: The make-up space has predominantly black décor, with black metal and wood accents; the minimalist personal hygiene space is designed mostly in white and wood; while the drugstore section highlights natural materials, with vegetation amongst wood, black and white accents.

Other services in the flagship include Click&Collect, payment using Monoprix’s Monop’Easy app or Alipay, delivery to hotels and key drop/collection for holiday rental accommodation.