French retail chain Monoprix, owned by the Casino group, has opened a lifestyle store on Paris’ avenue des Champs-Elysées. The store, spread across 2,000m2 (21,528ft2) and three floors, offers a 200m2 (2,153ft2) beauty space along with apparel, gifts and homewares.
The beauty area has been modeled on Monoprix’ new Beauty Drugstore concept, and is imagined as a make-up trend workshop. The space aims to be trend-driven and accessible, with more than 300 brands and 15,000 skus.
The store has a focus on natural and organic brands as well as the beauty needs of busy city-dwellers. It also stocks exclusive brands and previews from labels such as Big Moustache, Boho and Yes To.
In terms of beauty services, Monoprix offers content and tutorials via screens in-store, a photobooth for capturing and sharing beauty looks, touch-screens with personalized skin and hair analyses as well as a sample bar, where BAs offer beauty samples based on customers’ needs.
Design-wise, the space has three complementary atmospheres, with eco-designed furniture: The make-up space has predominantly black décor, with black metal and wood accents; the minimalist personal hygiene space is designed mostly in white and wood; while the drugstore section highlights natural materials, with vegetation amongst wood, black and white accents.
Other services in the flagship include Click&Collect, payment using Monoprix’s Monop’Easy app or Alipay, delivery to hotels and key drop/collection for holiday rental accommodation.