Online engagement with beauty brands in China on the rise amid COVID-19

Viral content, social activity and smm - likes, shares and comments popping up on the mobile screen. Vector illustration.

Online consumption content from beauty vloggers’ and influencers’ in lockdown and quarantined areas in China has grown, according to influencer marketing platform Wearisma.

Wearisma says it has seen a 328% increase in engagement of content of the top 25 beauty...

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