US-based Revlon is said to be looking to sell all or parts of the company, according to a report from Bloomberg.
The Revlon business has been struggling, and last week reported that second-quarter sales fell 6% due to declines at some of its smaller brands. The company has more than $3bn of debt, a majority of which comes due in 2020, according to Bloomberg.
Earlier this month the company received a $200m loan to help fund its business.
The company has been up against tough competition from changes in the marketplace including the rise of indie brands, tougher competition from large rivals like L’Oréal and an increasingly difficult mass-market environment.
In 2016, Revlon acquired Elizabeth Arden, which has performed better than other parts of the group’s portfolio.