Social-media trends from Retail & Tech No 23

Currently trending in beauty

Asos Face + Body advent calendar. There have been multiple posts on social media about advent calendars. Asosunboxing videos, with Asos’ beauty advent calendar are proving popular on TikTok. The kits include skincare products, cosmetics and beauty accessories, with several full-size products, from brands like The Ordinary, Dr. Jart+ and Glamglow, among others.

Aquaphor products. Aquaphor Healing Ointment, currently a bestseller on Amazon’s Beauty & Personal Care, is trending on social media, in part thanks to singer Billie Eilish being photographed with the product. Social-media commentators say they use the brand’s full range for dry skin and lips.

Neon make-up. Bright make-up colors are trending, particularly for eyeshadows and blush palettes, as users are inspired by TikTok personality Charli D’Amelio posting neon pink eyeliner looks to match her neon pink hair. Online searches for the term are up 14.6% year-over-year, according to Spate Trend Alerts.