Social-media trends from Retail & Tech No 29

Currently trending in beauty

Succinic acid. This trending skincare ingredient featured in the Inkey List’s new Succinic Acid Acne Treatment has met with rave reviews on social-media platforms from skinfluencers like Hyram and dermatologist TikTok creators like Dr. Shah. The product combines salicylic acid, sulfur and succinic acid for spot treating acne.

Ice rollers. US-based online searches for the beauty accessory rose 70.5% year-over-year, according to Spate Trend Alerts. The handheld tool can be left in the fridge and used in the morning to depuff eyes.

L’Oréal Telescopic mascara & Maybelline Sky High mascara. Social-media users have posted TikTok videos side by side that compare the application of the Telescopic mascara on one eye and the Sky High mascara on the other. Both mascaras have been trending on social media, with users looking to find which works best. Both products are also on Amazon’s Most Wished For list in the Beauty & Personal Care section as of January 18.