Social-media trends from Retail & Tech No 84

Currently trending in beauty

Pamcore. The aesthetic is trending on TikTok, as a result of the recent launch of the TV series Pam & Tommy, which chronicles the relationship between Pamela Anderson and Tommy Lee. The Pamcore look references 1990s and early 2000s Pamela Anderson with thin eyebrows, a messy bun and nude lips gaining traction among social-media users.

Barrier Repair. There are 8.5k online searches on average every month in the US for barrier repair, according to research company Spate. Searches have grown 67.9% since last year with four market leaders: Dermalogica, Rovectin, First Aid Beauty, and Zerafite. Top concerns are related to damaged and broken skin barriers, as well as acne as it relates to the skin barrier. Searches for several product formats such as creams (+23.4% year-over-year), serums, oils, concentrates, cleansers and masks show that consumers are looking for different products to support these concerns. Searches also reveal that consumers are looking for ingredients on the topic, including aloe vera, probiotic, jojoba oil, ceramide, coconut oil and vitamin E. The awareness of  these ingredients for skin barrier repair is still low, indicating an opportunity for brands to create products focused on these ingredients, claims Spate.

Sephora Collection Colorful Face Powders. These blushes from Sephora are trending on social media after Kylie Jenner’s make-up artist Ariel Tejada said he uses them on the social-media influencer.