November 17, 2020
The latest issue of BW Confidential’s Retail & Tech newsletter is out now.
In this issue: Douglas ramps up digital; Printemps: More clicks, less bricks; Rite Aid’s natural approach; Boticàrio’s personalized fragrance store; Tomorrow’s retail; A record 11.11; Sephora does Singles’ Day; Verishop on social shopping; Instagram bets on Reels; L’Oréal Paris’ virtual make-up
Plus, we scour social media to highlight key trending topics and innovative Instagram, TikTok or other social campaigns.