L’Oréal, Estée Lauder, Shiseido and Coty are among some of the beauty brands that have confirmed that they will exhibit at TFWA’s World Exhibition & Conference, taking place in Cannes from October 2 to 6.
The TFWA says that space reserved by exhibitors for the show is approaching 80% of pre-pandemic levels. The amount of floor space reserved has exceeded last year’s levels.
TFWA President Erik Juul-Mortensen said: “It is very pleasing to see both the commitment to attend of major business partners and the caliber of brands who have already committed to exhibiting in Cannes. TFWA World Exhibition & Conference continues to prove to be a cannot miss event for the industry and we are very much looking forward to welcoming delegates to Cannes once again. We will be sharing more details on a number of exciting new features in the weeks and months to come.”