An analysis of click & collect in travel retail
Operators and airports are delving deeper into the realms of online sales and click & collect services....October 4, 2016
Using data to target passengers in travel retail
Dior developed a Tinder-like app, which had a big impact on sales of Dior Poison Girl Customer...October 4, 2016
An analysis of the use of digital in travel retail
The Flio app offers one-click access to the official free wifi at 400 airports and deals on...October 3, 2016
Internet becomes preferred source of information on make-up
The internet is now the fastest-growing source of make-up information in the US, despite being the least...September 26, 2016
Spotlight on digital initiatives in travel retail
When done properly, digital initiatives can stop shoppers in their tracks and encourage them to buy. BW...September 22, 2016
An analysis of travel retail and digital
Travel retail is missing out when it comes to digital. Uber for airports-style apps and beacon technology...September 22, 2016
Beauty brands and augmented reality
Augmented reality is set to become a standard part of brands’ marketing campaigns with improvements in technology...September 20, 2016
Social media monitor September 2016
The latest cushion foundation launches by Western brands have been winning the approval of bloggers, with some...September 19, 2016
Beauty brands could better take advantage of WeChat
Beauty brands could better take advantage of Chinese messaging app WeChat. The app now has more than...September 14, 2016
Beauty brands and instagram and snapchat
Brands should be playing to the different strengths of Instagram and Snapchat rather than think that they...September 14, 2016
Marionnaud extends digital offering with launch of new app
France-based retailer Marionnaud has launched a new mobile application that gives users access to the entire catalog...September 12, 2016
Galeries Lafayette adds to digital offering with BazarChic acquisition
France-based Galeries Lafayette Group has acquired a majority stake in BazarChic, a French e-commerce company specialized in...September 5, 2016
Social media monitor August 2016
Bloggers have praised make-up brand Urban Decay’s collaboration with New York tattoo artist Georgia Grey at Bang...August 24, 2016
Shiseido Travel Retail launches Red animation at Singapore Changi
Shiseido Travel Retail has partnered with Changi Airport Group and The Shilla Duty Free to launch a...July 18, 2016
Marionnaud extends digital in-store experience
France-based Marionnaud has added to its in-store digital program in a bid to simplify shopping and make...July 13, 2016
Social media monitor July 2016
The growth of internet-only cosmetics brands has been a topic of conversation among bloggers who praise these...July 4, 2016
ModiFace launches augmented reality bot for Facebook Messenger
ModiFace, a provider of augmented reality technology for the beauty and medical industries, is launching what it...June 23, 2016
Social media monitor June-July 2016
US mass retailer Target’s move into the natural category, which includes an exclusive collaboration with natural brand...June 22, 2016
Sephora launches The Beauty Board on its French website
Sephora has launched The Beauty Board platform on its French website. The Beauty Board, which already...June 8, 2016
Social media monitor June 2016
Sleep-in or overnight cosmetics products have attracted the interest of bloggers, who would like to see more...June 7, 2016
Social media monitor May-June 2016
Guerlain’s My Supertips collection of five travel-sized products has been praised for its colorful,...May 24, 2016
AS Watson launches social-media campaign and innovation website
Hong Kong-based AS Watson has launched a new social media campaign and a new website based the...May 20, 2016
Elizabeth Arden launches digital campaign
US-based Elizabeth Arden has unveiled a new digital campaign called From the Desk of Liz Arden. The...May 20, 2016
L’Oréal invests in Founders Factory digital start-up incubator
French group L’Oréal has invested in UK-based Founders Factory, a digital incubator, becoming its exclusive partner for...May 12, 2016
IFF teams up with Vapor Communications for digital scent distributor
Flavor and fragrance company IFF has partnered with technology company Vapor Communications to launch a device to...April 28, 2016
How brands need to approach training their staff for the digital world
How brands need to approach training their staff for the digital world As brands make digital...April 26, 2016
Social media monitor April-May 2016
Scandanavian brands have been a hit with bloggers who like the clean or original designs...April 26, 2016
An analysis of online-offline beauty strategies in China
How online-to-offline strategies are developing in beauty and becoming key to sales in brick-and-mortar stores in China...April 22, 2016
How brands in China can better use WeChat
WeChat has become key to doing business in China. BW Confidential explores how brands can better use...April 21, 2016
How beauty brands can better use Instagram
How beauty brands can better use Instagram In the past year consumer engagement and the popularity...April 21, 2016