Trade show China Beauty Expo has been postponed due to the COVID-19 situation in Shanghai, China. The show was originally slated to take place from May 12 to 14, 2022 at the Shanghai New International Expo Center (SNIEC).
The event will now take place from December 14 to 16, 2022 at the same venue.
China Beauty Expo will host its first online exhibition from May 12 to 14. The online event will use the WeChat mini app to offer visitors services, such as matchmaking, themed events, virtual conferences and livestreaming. China Beauty Expo claims that the show has one million professional buyers in its digital database.
All exhibitors who had a booth at the in-person event next month are automatically enrolled in the online exhibition. The online feature will host 3,000 companies and 10,000 domestic and international brands, say the organizers. Registration for the digital show is now open.