Pre-registration numbers for this year’s Cosmoprof Asia show were up 6%, Business Development Director for Informa Markets David Bondi said at a press conference at the show today.
Bondi said the show is seeing returning visitors from the Australasia region, a stable increase from the Americas, while Europe and the Middle East has been slow in recent years. He added that as expected, the show is attracting more international visitors and fewer Chinese visitors.
The show has 2,562 exhibitors this year from 47 countries and regions. Some 89% of exhibitors come from outside Hong Kong, 84% from Asia Pacific and 16% from the rest of the world.
Citing figures from Euromonitor International, Bondi said that the worldwide beauty and personal-care market is projected to reach $648bn in 2024, with Asia Pacific to represent nearly a third of that ($191bn). By 2028, the Asia Pacific market is forecast to grow to $214bn, driven by skincare ($81bn). China continues to lead the region, with sales projected to reach over $80bn in 2024.
Francesca Donati, Head of International Marketing for Asia at BolognaFiere Cosmoprof, highlighted the show’s key marketing initiatives. With sustainability remaining an important theme, a new initiative called Be Sustainable with Beauty was launched this year to promote companies’ sustainability efforts. An e-book presents the sustainable solutions of 21 companies exhibiting at Cosmopack this year.
Another new project this year is About Fragrance, in collaboration with brand management company Eternal Group. The project is a series of masterclasses and workshops that provide insights and trends on the fragrance market in China.
Meanwhile, this year’s Cosmoprof Asia Awards received more than 400 submissions, with 80% from outside Hong Kong, China and Taiwan.
New projects for 2025
The companies announced a new initiative for 2025 called Beauty Ingredient and Formulation Asia (BIFA), which will take place on November 11 and 12 next year. BIFA is a joint venture between BolognaFiere Group and Informa Markets and co-organized by the China Society of Cosmetic Chemists and Hong Kong Society of Cosmetic Chemists with the support of the International Federation of Societies of Cosmetic Chemists (IFSCC).
Cosmoprof Asia 2025 will take place from November 12-14 and Cosmopack will take place from November 11-13 with BIFA from November 11-12.