Cosmoprof North America has been postponed from June to September 20-22, 2020 due to the spread of COVID-19.
Event organizers BolognaFiere and the Professional Beauty Association have postponed the show to ensure safety of its partners and exhibitors.
BolognaFiere Cosmoprof SpA general manager Enrico Zannini said: “We have decided that rescheduling the show is necessary to ensure we are providing our partners and guests with the safest and most fulfilling experience. We have a responsibility to protect our exhibitors’ investments while delivering a show that meets and exceeds our international guest’s expectations. This decision was not made lightly and follows careful consideration of the global health emergency at hand.”
Professional Beauty Association executive director Steve Sleeper added: “The health and safety of our partners and guests is our number one priority, and we will continue to monitor this constantly evolving situation accordingly. As the beauty industry as a whole is forced to physically separate during this time, there is no doubt that we will come together stronger in the months ahead to create a show experience that resonates and connects.”
In the coming months, Cosmoprof North America will continue to monitor government agencies and public health officials.