The 54th edition of the Cosmoprof Worldwide Bologna trade show opens its doors today at the Piazza della Costituzione in Bologna, Italy. BW Confidential is on the ground at the show to bring the latest news and trends from the event.
The trade show runs from March 21-24, and this year for the first time all sections of the show open simultaneously today. The three sections are Cosmopack for the supply chain, Cosmo Perfumery & Cosmetics for perfumery and cosmetics finished products, and Cosmo Hair, Nail & Beauty Salon, aimed at distributors, owners and professionals of beauty centres.
This year’s show spans more than 160,000m2 (1,722,225ft2), with more than 2,984 exhibitors. It is set to attract over 250,000 visitors.
Country pavilions include Australia, Brazil, China, Estonia, France, Germany, Japan, Greece, India, Indonesia, Ireland, Pacific Islands, Italy, Korea, Latvia, Norway, Palestine, Poland, Singapore, Spain, Sweden, Taiwan, Turkey, Ukraine, UK and US.
The event will also host the Cosmoprof Awards, which will recognize products, formulas, packaging and design from exhibitors at the show.
Other events include CosmoTrends, On Hair and Cosmo Factory. Areas of the show include Italian Start Up, Ingredients Zone and the Beauty Tech Area.
There are also a number of educational events, including Cosmopack Stage, CosmoTalks, Cosmo Onstage and CosmoForum.
To find out more about what’s in store at Comsoprof Worldwide Bologna this year, watch Showtime, BW Confidential’s video interview series on what’s new at the beauty industry’s most important trade shows.
In this episode, BW Confidential’s Editor in Chief Oonagh Phillips talks to Samantha Raimondi, Head of Sales at Cosmoprof, and Antonia Bevegnù, Head of Sales at Cosmopack about new features and trends set to be uncovered at the Cosmoprof Worldwide Bologna show