Easyfairs to launch new beauty packaging show in Milan

Trade show organizer Easyfairs is to launch a new edition of beauty packaging show PCD in Milan, Italy. The show will be held from May 24 to 26, 2022.

PCD Milan will be held at the same time as Easyfairs’ luxury packaging event Packaging Première. The show aims to connect packaging designers in the Italian and international fragrance, cosmetics and personal-care industries with global packaging suppliers.

Easyfairs claims that Milan, at the center of Italy’s Cosmetic Valley, is an ideal location for the event. Italy’s Cosmetic Valley is home to 500 cosmetics businesses.

PCD Paris Event Director Josh Brooks said: “We have seen increasing numbers of Italian visitors and exhibitors to our Paris event in recent years and running the event in Milan will allow us to serve and connect the community at a new level. Packaging Première is a wonderful event and the perfect partner for the launch of PCD Milan.”

Packaging Première launched in 2017. It hosts packaging designers and developers for luxury products in the fashion, watches, jewelry, perfume and cosmetics, fine food and wine and spirits industries.