The 14th edition of Esxence opens its doors today at the Allianz MiCo Milano Convention Centre in Milan, Italy. BW Confidential is media partner of the event, and our team is on the ground at the show to bring the latest news and trends.
The four-day event runs from March 6 – 9 for professionals, with the general public invited to attend on March 9. The theme of this year’s edition is Metamorphosis.
The event will feature 360 brands, 70% of whom come from outside Italy. Some 30 different countries will be represented at this year’s show.
Spanning more than 14,000m2 (150,700ft2), the venue will host distributors, buyers, industry professionals and fragrance enthusiasts. Exhibitors include both well-established and emerging brands, which are selected by a Technical Committee of global experts.
Esxence will also host meetings and workshops led by international experts, scholars and researchers for both professionals and enthusiasts. The conference room will be open to the public for all four days of the event.
Silvio Levi, Co-founder of Esxence, said: “The extreme vibrancy of acquisitions by investors and multinational groups involving our exhibitors is a clear sign of how art perfumery is growing and expressing its potential. The number of applications and emerging brands is growing exponentially and we are pleased to notice more and more nations and cultures being represented.”
The venue will also host the fourth edition of Experience Lab. Originally conceived as a response to the evolving needs of a digitized consumer looking for products beyond mainstream or widely recognized brands, Experience Lab is said to be the first Italian event connecting industry professionals and the public with niche brands.
Maurizio Cavezzali, Co-founder of Esxence and CEO of Equipe Exibit, said: “This year, our focus is to consolidate the international promotion of Esxence activities in key countries […]. Milan, which in recent years has become the reference capital of artistic perfumery worldwide, has become an important city for the national cosmetics and perfumery supply chain, as demonstrated by the presence of Milano Beauty Week, an initiative – whose next edition is scheduled from 25 to 29 September 2024 – which Esxence is pleased to partner with. Moreover, the collaboration with Cosmoprof will further help us in the process of growth and development of Esxence, both nationally and internationally.”