Swedish brand Foreo has been named official Beauty Devices Provider for the inaugural China International Consumer Products Expo (CICPE) in Hainan, running from May 7-10.
Foreo designed a special edition of its LUNA device exclusively for the event, featuring the event’s mascot, Yuanxiao, on a tropical background of Hainan island.
Chinese KOL and Hainan Expo’s Ambassador Viya will promote the LUNA series during a livestream session on Taobao.
At the Hainan Expo, Foreo will also present full product lines at Global Duty Free (GDF) Plaza’s stand, the new downtown duty-free shop opened by Dufry and Hainan Development Holdings (HDH) in February. The range will include the LUNA facial cleanser series, the UFO facial masking devices and the Bear microcurrent device.
Foreo Global Travel Retail director Gary Leong said: “With the global travel retail industry being affected by the pandemic, we are continuously looking for ways to strengthen our partnership with major retailers, while focusing largely on the development of domestic tourism. By participating in the first Hainan Expo, we hope to present the best of Foreo to consumers and partners across the country.”
CICPE is organized by China’s Ministry of Commerce’s Trade Development Bureau and the Hainan Provincial Bureau of International Economic Development. The expo aims to accelerate Hainan Free Trade Port’s construction and international business opportunities.