The MakeUp in Los Angeles trade show opens its doors today at the LA Convention Center, in the US. The show runs from February 12-13.
This year’s show will feature more than 140 exhibitors.
MakeUp in Los Angeles will host the Beauty Tank challenge, whereby entrepreneurs will pitch their projects before a committee and audience. Some 10 skincare and make-up entrepreneurs have been selected as finalists from a pool of applicants. The initiative offers candidates exposure and potential partnerships to develop their projects.
The event will also host the IT Awards. This year’s awards received more than 133 product entries. Following an initial selection by a jury, 19 new skincare and make-up products were nominated. The winners in each category will be announced at the Awards ceremony today at 9.30am.
MakeUp in Los Angeles 2025 will once again run concurrently with the LUXE PACK Los Angeles packaging trade show. BW Confidential is media partner of this year’s MakeUp in Los Angeles.