The 15th edition of the MakeUp in Paris trade show kicks off today at the Carrousel du Louvre in Paris, France. BW Confidential is press partner of MakeUp in Paris and has a booth at the show. The team is on the ground at the show and will report on the latest news and products presented at the event.
Some 150 suppliers of ingredients, formulation, packaging, accessories and services from 20 countries will exhibit at the two-day event. International suppliers represent over 82% of exhibitors. This year’s event has seen an 11% increase in new exhibitors.
New to the show this year is an African Beauty Corner, a Secondary Packaging Corner, and the Ocean Beauty Award, which rewards innovations that harness marine resources to create natural products while preserving the ocean ecosystem.
Returning to the show is Beauty Tank, a platform for entrepreneurs and new brands to present their concepts in pitch sessions and inspired by TV Show Shark Tank, which was launched for the first time at last year’s event.
The show will host a series of conferences and workshops, and will also present the winners of the IT and Ocean Beauty Awards.
To mark the show’s 15th anniversary, MakeUp in Paris and Nuon Medical are offering a private, guided tour of the Louvre Museum. Attendees will also be offered an anniversary box and bag, created in collaboration with a selection of exhibitors.