Oribe Hair Care, the premium haircare brand owned by Japanese company Kao, is to make its debut at the TFWA Exhibition in Cannes next week. The brand will join Kao’s other luxury brands SENSAI and Molton Brown at the event.
At the show, Oribe will showcase a selection of its best-selling products, alongside new launches. A key focus will be the Gold Lust Collection, featuring hero product Gold Lust Restorative Night Crème for Hair. The Gold Lust Restorative Night Crème for Hair is a treatment that claims to restore and hydrate the hair and help to renew up to 98% of split ends overnight, and is clinically proven to reverse up to two years of damage, according to Oribe.
“We see significant untapped potential for the luxury hair care and styling categories in EMEA,” comments Oribe EMEA Associate Director Clifford McEwan. “We are confident that our elevated portfolio – together with our sister brands at Kao, Molton Brown and SENSAI – will bring together an unprecedented offering and level of innovation to consumers. We look forward to connecting with retail partners in Cannes as we embark on this exciting commercial journey and explore new business opportunities.”
The Oribe brand was created in 2008 by hair stylist Oribe Canales, who came to fame in the late 1980s through his signature “big” hair and work with supermodels, and co-founder Daniel Kaner.