Takasago to present 13 fragrances at Beautyworld Middle East 2024

Takasago office

Japan-based flavors and fragrances company Takasago is to present 13 fragrances at this year’s Beautyworld Middle East show in Dubai, which is taking place from October 28-30.

The fragrances were created by Takasago’s 10 perfumers. They are intended to be a ‘bridge’ between Dubai and Tokyo and combine Middle Eastern materials with one ingredient from Takasago’s Japanese palette, along with one or more of its captive molecules.

The fragrances will be presented in conical laboratory flasks, as well as through the AirParfum diffusion system. The system means visitors can use a touchscreen to release a micro-spray of perfume, revealing each note without saturating the air and the nose.

Takasago says its booth at the show was inspired by Kinkaku-ji, the Golden Pavilion temple in Kyoto, Japan.