The TFWA World Exhibition & Conference, which took place in Cannes this week, hosted a total of 7,385 visitors, up 23% from 6,017 in 2022. The figure compares to 7,531 visitors at the 2019 event, which remains the visitor attendance record.
However, in the sector of buyers and landlords, the 2023 event set a new record attendance of 2,761 delegates, an increase of 15% on the 2019 figure.
With a number of brands hosting larger stands than in previous years, the exhibition occupied 25,212m2 of space, up from 20,751m2 in 2022 and 23,443m2 in 2019. Some 450 companies exhibited, 92 of which were new exhibitors.
A key feature of the event was the TFWA i.lab, which took place in the new location of the Golden Village of the Palais des Festivals this year. The i.lab, which highlights tech and retail innovations hosted 15 companies. BW Confidential was media sponsor of the i.lab again this year.
“The atmosphere this year has reached another level. Beyond just the large number of attendees, it is the spirit that we have seen that has been remarkable – the quality of the exhibition and those attending it has been outstanding. It is particularly gratifying to be able to welcome delegates from all parts of the world once again, and there is no doubt that TFWA World Exhibition & Conference has fully returned to being a truly global event,” commented TFWA President Erik Juul-Mortensen.