The Tax Free World Association (TFWA) is to launch a new concept called Innovation Square at this year’s TFWA World Exhibition & Conference, which takes place from September 29 to October 2 at the Palais des Festivals in Cannes, France.
Innovation Square will present experiences and solutions in travel retail from brands, retailers, airports and creative agencies.
The space will be located at the foot of the Palais des Festivals steps. It is available for private hire throughout the week of the event and will remain open until 9pm each evening to provide additional networking opportunities. The space will also host TFWA’s workshop sessions before the exhibition halls open.
Philippe Margueritte, TFWA President, said: “This year, we are taking a bold step forward with the addition of a unique platform for all stakeholders to showcase their leadership in areas such as customer experience, technology, sustainability, artificial intelligence, and more.”