Last week’s TFWA World Exhibition and Conference in Cannes saw a record 7,999 visitors, up more than 7% from 7,456 in 2024.
Of the total visitors, 3,032 were retailers and landlords (compared to 2,861 last year) and 2,559 were distributors. There were 2,140 other trade visitors, including non-exhibiting brands, service concessionaires and marketing agencies. The event was attended by a record 268 journalists and social media influencers.
There were 482 exhibitors, up 4% from 462 in 2024. The exhibition space spanned over 26,500m2, compared to 25,000m2 last year. In addition, there were 929 entries to the show’s new Innovation Square area.
The Opening Cocktail at Carlton Beach was attended by 2,833 people, while 2,893 people attended the “Phenomena Club” closing party.
Philippe Margueritte, TFWA President, said: “We still have progress to make as we continue to elevate the experience and add to the excitement of our events, but last week demonstrated that there is no limit to our ambitions when these are underpinned by creativity and an outstanding team spirit. What I will remember the most is the incredibly positive atmosphere that could be felt around the show both during the working day and across an extremely well attended programme of networking events.”
Franck Waechter, TFWA Managing Director, added: “This year’s event has been something of a paradox – clearly our industry faces a number of challenges, but it’s evident that people have been really happy to come together, share experiences and work in partnership to address these issues.”