The Beautyworld Middle East Awards 2025 took place at a gala dinner last night at the Conrad Hotel in Dubai, the United Arab Emirates attended by 400 executives.
BW Confidential is exclusive media partner for the Awards and created the program for the evening and will also publish a special edition featuring the winners.
The Beautyworld Awards, which recognize innovation and excellence in the beauty and fragrance industry, had a record 800 entries, 85 finalists, 18 judges and 17 award categories, in addition to a Lifetime Achievement Award. There are also two dedicated categories – Niche Fragrance and Popular Fragrance of the Year – to reflect the Middle East’s growing global influence in perfumery. Organizers said Popular Fragrance of the Year received nearly 300 entries.
The Lifetime Acheiver Award went to Jacques Cavallier-Belletrud, Master In-House Perfumer at LVMH, to recognize his career as one of the leading experts in the luxury fragrance field. In Cavallier-Belletrud’s absence, the award was presented on his behalf by Jérôme Viaud, Mayor of Grasse.
During the ceremony, CEO of Messe Frankfurt Middle East Ted Bloom announced that Ravi Ramchandiran has been promoted to Show Director.
Member of the Executive Board of Messe Frankfurt, Detlef Brown, said that Beautyworld Middle East is now the second biggest beauty show globally. He added that they sold out the Dubai World Trade Centre for the first time, with more than 80,000 visitors from 178 countries.
Beautyworld Middle East Awards 2025 winners
Lifetime Achievement Award: Jacques Cavallier Belletrud
Technology Innovation of the Year: Olfactory Intelligence by Osmo
Innovative Packaging of the Year: Laverne x Georgina Rodriguez Sense Perfume by Laverne
Luxury Packaging of the Year: Fanscentic by Mercury Global Packaging Solutions
Hair Styling Device of the Year: ghd Chronos Max by Nazih Group
Hair Product of the Year: Living Proof PhD Dry Solutions by Beauty Solutions Trading
Nail Product of the Year: Artistic Base Coat Reactive Render by Nazih Group
Conscious Brand of the Year: Lush Fresh Handmade Cosmetics
Media Campaign of the Year: Ube Collection by Huda Beauty
Personal Care Product of the Year: UV Drops SPF 50+ by Day+
Male Grooming Product of the Year: Resurfacing Peel by MANN Skincare
Cosmetic Product of the Year: Easy Bake Setting Spray by Huda Beauty
Skincare Product of the Year: Phyto AOX Facial Oil No.10 by Topical Skin
Popular Fragrance of the Year: Yum Boujee Marshmellow 81 Eau de Parfum Intense by Kayali
Niche Fragrance of the Year: Caden by Omanluxury
Newcomer Brand of the Year: Haan
Homegrown Brand of the Year: Ojar
Retailer of the Year: Beautique