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The Fragrance Zone is returning to this year’s in-cosmetics Global trade show, which takes place in Amsterdam from April 8-10.
The Fragrance Zone will bring together fragrance houses, extract producers and ingredient distributors and put the focus on the latest trends, ingredients and innovations in the market.
BW Confidential is once again official media partner of the Fragrance Zone.
At the Fragrance Zone, visitors will be able to gain expert insights, discover regional fragrance variations, and source high-quality aromatic components from leading suppliers, such as Luzi AG, Eurofragance and Givaudan’s Fragrance Ingredients, among others.
The global fragrance ingredients market is expanding rapidly, with its value projected to grow from $17.11bn in 2024 to $21.94bn by 2029 at a compound annual growth rate of 5.1%, according to research company MarketsandMarkets. This growth means vast opportunities for beauty brands, ingredient producers and the entire cosmetics supply chain, driving further innovation in the fragrance sector. As mental health and emotional wellness become increasingly significant considerations for consumers, fragrance is being leveraged not only for its aesthetic appeal, but also for its functional benefits.
The latest in scent innovation
Exhibitors including Scentmate, Fragrance Oils Ltd, Fragrance Science, Jayshree Aromatics, LR Flavours & Fragrances Industries and many more, will showcase their latest fragrances and aromatics in the Fragrance Zone. MG International Fragrance Company will highlight its raw material fragrance ingredients, designed with a commitment to environmentally conscious production and with a customer-centric approach and innovative use of technology.
Attractive-Scent brings its expertise in olfactory creation and design, providing solutions for fine fragrances and skincare applications. With a strong focus on raw material quality, the company continuously optimizes its products to ensure superior scent experiences, offering tailored fragrance solutions, including natural applications, to meet diverse market needs.
Visitors can also experience Damascena Ltd., a distinguished Bulgarian producer of premium floral waters, rose oil and rose concrete, exhibiting at in-cosmetics Global for the first time this year. With a legacy rooted in expert tradition and modern innovation, Damascena Ltd. upholds the authenticity of Bulgarian rose cultivation.
Meanwhile, LMR Naturals by IFF will showcase its high-performing natural ingredients, crafted with an emphasis on sustainability, transparency and cutting-edge science. As a pioneer in natural extracts since 1983, LMR Naturals develops high-quality ingredients that define unforgettable fragrances. By combining innovation with respect for nature, the company continues to lead the way in providing sustainable solutions for the fragrance industry.
Learning opportunities
As the fast-paced fragrance industry continues to evolve, the in-cosmetics Global Fragrance Zone offers the opportunity to explore the future of scent, new trends and innovative technologies. The show will host discussions on research in aromatherapy, mood-enhancing fragrances and cognitive performance benefits associated with certain scents.
On Wednesday, April 9, The Marketing Trends Theatre will feature ‘Fragrance Frenzy: Scents & Emotions Consumers Crave from Your Brand,’ a session presented by Denise Herich and Jennifer Stansbury of The Benchmarking Company. This session will delve into new consumer research on the emotional impact of fragrances and the key drivers behind scent preferences.
Roziani Zulkifli, Event Director at in-cosmetics Global, said: “The Fragrance Zone is a unique opportunity for professionals to explore the latest innovations and discover how scent is shaping consumer preferences. With a diverse lineup of exhibitors and experts, we are excited to showcase the transformative power of fragrance in personal care and cosmetics.”
in-cosmetics Global, presented by KSM-66 Ashwagandha, will take place from April 8-10, 2025, at RAI Amsterdam. Visitors will have the chance to discover the latest advances in fragrance innovation, connect with leading suppliers, and gain valuable insights into the dynamic world of scent. For more information and to register, visit https://www.in-cosmetics.com/