An analysis of Macy’s beauty strategy
Macy’s is looking to opensell formats with a new take on product assortment with Impulse Beauty (top)...September 20, 2016
An analysis of the US beauty market
The US beauty market is putting in a solid performance, but changes in consumer behavior mean the...September 20, 2016
An analysis of fragrance creation and the Iranian market
How fragrance creation houses are looking to approach the Iranian market With the lifting of sanctions...September 20, 2016
An analysis of the UAE’s beauty market
The industry continues to adjust to a difficult market in the UAE The prestige beauty market...June 22, 2016
An analysis of Japan’s beauty market
Tourism continues to give the Japanese beauty market a much-needed boost Boosted by an increase in...June 7, 2016
An analysis of Chinese travelers from second- and third-tier cities
Estée Lauder and Dior are the number-one beauty brands for shoppers from second-tier cities, while Chanel tops...May 2, 2016
Travel retail adapts to changing profiles of Chinese travelers
The travel-retail industry is adapting to a new regime as Chinese travelers shift their destination and spending...May 2, 2016
An analysis of online-offline beauty strategies in China
How online-to-offline strategies are developing in beauty and becoming key to sales in brick-and-mortar stores in China...April 22, 2016
An analysis of distribution in China’s lower-tier cities
Online sales continue to be a key channel for brands looking to penetrate China’s second-and third-tier cities...April 21, 2016
An analysis of cross-border shopping
An analysis of the rise in cross-border shopping and how it will influence the way brands do...April 21, 2016
How brands in China can better use WeChat
WeChat has become key to doing business in China. BW Confidential explores how brands can better use...April 21, 2016
An analysis of the Chinese market
The Chinese market continues to slow down, but what industry players should take note of is the...April 21, 2016
An analysis of Iran’s beauty market
Iran’s beauty market is set to see fast growth over the next five years, but doing business...April 12, 2016
An analysis of the make-up category in Brazil
Avon and Grupo Boticário’s Quem Disse, Berenice? continue to perform well in make-up in Brazil Brazil’s...March 30, 2016
An analysis of travel retail in Latin America
Falling commodity prices, currency devaluations and political and economic woes have seen a drop in Brazilian travelers...March 8, 2016
An analysis of the prestige beauty market in Spain
Low-cost players like Equivalenza (pictured) and Kiko are witnessing growth Prestige business in Spain has bounced back...March 8, 2016
An analysis of the prestige beauty market in Italy
Limoni is looking to upgrade its stores and transform them into ‘beauty temples’ Italy’s market is showing...March 8, 2016
An analysis of the prestige beauty market in the UK
Department-store retailers like Harrods (left) and Selfridges (right) regularly change and animate their beauty departments The...March 8, 2016
An analysis of the prestige beauty market in France
Perfumeries in France have lost consumers over the past few years, which has seen players such as...March 7, 2016
An analysis of Germany’s prestige beauty market
Prestige retailers such as Douglas have been accused of strong discounting campaigns Prestige beauty is seeing...March 7, 2016
An analysis of the prestige beauty market in Europe
The prestige beauty market in Europe showed some positive signs in 2015, and the trend is set...March 7, 2016
An analysis of Argentina’s beauty market
After years of tough market conditions, political change may herald an improvement for Argentina’s beauty industry ...March 1, 2016
An analysis of Canada’s prestige beauty market
Small brands are driving sales in Canada’s prestige beauty sector, while new retail entrants and the success...January 29, 2016
An analysis of Italy’s prestige beauty market
Prestige beauty retailers are facing strong competition from drugstores and standalone stores in Italy. However, prestige sales...January 18, 2016
An analysis of the continued popularity of Korean brands
Domestic brands dominate the beauty market in South Korea An analysis of the continued popularity of Korean...December 1, 2015
An analysis of US department stores
US department stores have slowly been losing market share to specialty stores An analysis of how...November 4, 2015
An analysis of fragrance creation houses
The role of fragrance houses has been transformed in recent years and more change is set to...October 30, 2015
An analysis of consumer attitudes to fragrance
How the fragrance industry needs to stay on top of rapidly evolving consumer behavior The consumer’s...October 30, 2015
An analysis of the fragrance market in the US
There are many positives when it comes to the prestige fragrance market in the US. Will the...October 30, 2015
An analysis of the fragrance market in Western Europe
The fragrance market in Europe got off to a better start in 2015 than in previous years....October 29, 2015