Digital

How digital AI agents will change beauty

BW Confidential explores how the emergence of AI agents could reshape shopping, loyalty programs and brands’ connections with consumers

May 19, 2025
Tyler "Ninja" Blevins

La Roche-Posay names gamer as new partner

La Roche-Posay has named gamer, streamer and entertainer Tyler "Ninja" Blevins as its new partner for the Save your Skin brand platform.

March 25, 2025

How TikTok Shop is driving beauty

How TikTok Shop has become a major channel for beauty sales, despite uncertainty over its future in the US

February 24, 2025