Gotha Cosmetics presents new products at Makeup in New York

Jelly Pudding Blush
Jelly Pudding Blush

Italian company Gotha Cosmetics presented a new collection of three products at this week’s Makeup in New York trade show under the concept of ‘Beauty Reunited’.

The Jelly Pudding Blush is described as an easy-to-use cheek and lip tint with a jelly texture and hydrating properties. It claims to provide sheer, buildable, long-lasting color. The blush is also said to have a cooling effect, containing more than 80% water. It is also 95% natural.

The Bubble Gum Eyeshadow is said to have a creamy and sensorial formula, with medium to high payoff. Its translucent base and high number of pearls provide a sparkling effect that can be built up to a wet-look.

Bubble Gum Eyeshadow
Bubble Gum Eyeshadow

The Wow Glide Crème is a lipstick with a lightweight, creamy texture that claims to provide long-lasting shine and vibrant color without bleeding into fine lines.

The company created a new campaign for the collection featuring the women who work at Gotha Cosmetics in a bid to show real, authentic beauty, as well as the corporate culture of the company.

Wow Glide Crème
Wow Glide Crème