Fragrance Houses

Perfumer views on AI and trends

BW Confidential asks six top perfumers how they see the impact of AI on fragrance creation, about changes in how they work

May 5, 2025
IFF's new advertising campaign

IFF Scent sales up 7% in Q4

IFF’s reported net sales were up 3% in the fourth quarter of 2024 to $2.77bn.

February 19, 2025