Chromavis Fareva unveils new collection
Chromavis Fareva has unveiled a new collection called Viceversa at a private event in New York City.
Charlotte Tilbury launches campaign with new ambassador Jenifer
Charlotte Tilbury has introduced a new campaign with French singer Jenifer as the brand’s first ambassador for the French market.
Martha Stewart launches skincare brand
Martha Stewart has co-founded a skincare brand with dermatologist Dhaval Bhanusali called Elm Biosciences.
L’Oréal Paris launches make-up collection with Mugler
L'Oréal Paris has launched a limited-edition make-up collection in collaboration with Mugler
Prada launches new fragrance for men
Prada has launched a new fragrance for men called Paradigme.
Louis Vuitton launches beauty line
Louis Vuitton has launched its beauty line called La Beauté.
Miu Miu launches first fragrance with L’Oréal
L’Oréal has lauched its first fragrance for the fashion brand Miu Miu.
Nina Ricci unveils campaign for new fragrance featuring Ashley Graham
Nina Ricci has unveiled a campaign for its new fragrance Vénus by Nina Ricci Intense featuring model Ashley Graham.
Coty launches BOSS Bottled Beyond across international airports
Coty has launched BOSS Bottled Beyond Eau De Parfum across major international airports.
Interparfums launches new brand Solférino Paris
Interparfums has launched a fragrance brand called Solférino Paris.
Coty launches new fragrance brand Origen
Coty has launched a new fragrance brand called Origen under its new Consumer Beauty division.
Ralph Lauren names Usher as face of new fragrance
Ralph Lauren Fragrances has named Usher as the face of its new scent.
Revlon launches new fragrance for Juicy Couture
Revlon has launched a new eau de parfum for Juicy Couture Fragrances called Just Moi.
Kao unveils major new launches for SENSAI, Kanebo and Curél
Kao Corporation is launching new products for its brands Sensai, Kanebo, and Curél.
OLLY expands into personal care with new brand
OLLY has expanded into personal care with the launch of a new brand called OLLY Mood + Skin.
Juicy Couture to launch beauty and bath products
Juicy Couture is to launch hair, bath, nail, and cosmetic products.
Shakira launches haircare brand
Shakira has launched a haircare brand called isima.
Glowbar launches first product
Glowbar has launched its first product called Expert Cleanser.
Launch roundup – May 2025
The latest launches in skincare, fragrance and make-up
Up & coming brands – May 2025
BW Confidential spotlights six original new brands, from microbiome balancing skincare to water-based fragrances
Garnier looks to bus shelter sampling for new launch
Garnier has integrated a dispenser into a bus shelter in Paris to mark the launch of its new product.
Paris Hilton launches skincare line
Paris Hilton has launched a skincare line called Parívie.
Nirvana Brands launches The Rolling Stones fragrance collection
The Rolling Stones has launched a new collection of five unisex fragrances.
Aramis to launch new fragrance
Aramis is to launch a new fragrance in August called Intuition by Aramis.
Boots creates two new wellness brands
Boots has launched two own wellness brands called Modern Chemistry and HABI.
Parlux launches EdP for Better World Fragrance House
Better World Fragrance House, founded by singer Drake, has launched its first eau de parfum.
Coty launches fragrance for Vera Wang
Coty has launched what it says is the first luxury fragrance for the Vera Wang brand.
Elie Saab launches first men’s fragrance
Elie Saab has launched its first fragrance for men, called L’Homme.
Chanel launches new Chance fragrance
Chanel has launched a new addition to its Chance franchise called Chance Eau Splendide.
Ferragamo launches new women’s fragrance
InterParfums Inc has launched a new women’s fragrance for the Ferragamo brand called Fiamma.